Why people stopped
Abandoned-Feature Interviews
Conversations with people who tried a specific capability in a productivity app and then went back to the method they already trusted.
Who it is for
Teams who can already see that a feature is opened and then ignored, and who need the reasons in the person’s own words rather than another chart of drop-off.
What you leave with
Eight to ten interview notes plus a synthesis that groups the actual substitutes people returned to: paper lists, another app, a colleague’s spreadsheet, or simply doing the task in their head.
Scope
One feature, or two closely related ones. We do not treat “the whole settings menu” as a single feature.
Who runs it
Interviews led by Amina Rahman. A junior researcher may sit in to take notes.
How the weeks run
- Name the feature and the period in which it was tried.
- Screen and book interviews.
- Hold the conversations and write the synthesis within a week of the last session.
Place and preparation
Our rooms in Taman Seri Gombak, the participant’s workplace, or video when they sit outside Selangor.
If you have a list of people who used the feature and went quiet, share it. If you do not, we recruit from our own contacts in Klang Valley offices.
Limits
We will not share surnames or employer names in the write-up unless the person agrees in writing.
Fee
From RM 4,900 for eight interviews in English. Malay-language interviews add a modest transcription fee.
Next step
Tell us which feature went quiet and whether you already have people we may contact.