About the practice
A room in Batu Caves, and the desks we travel to.
Socket Vertex Hub began because product groups kept asking why a capability looked finished in a demo and empty in the second week of real work. We answer that by sitting with the people who do the work.
The practice sits at Taman Seri Gombak, above the morning traffic that runs toward Batu Caves. From here we reach Petaling Jaya, Shah Alam, Kajang, and the offices around KLCC when a study needs us in the room. We are not a lab with one-way glass. We go to the desk where the calendar, the task list, or the notes app already lives.
Amina Rahman started the work after years of watching warehouse coordinators, tuition-centre schedulers, and small-office clerks ignore features that had been carefully launched. The launch was never the problem. The existing way of keeping the day — a wall calendar, a WhatsApp group, a ring-bound book — was. Socket Vertex Hub exists to write that fact down before another tutorial is drawn.
Who you meet
Amina Rahman
Leads Feature Adoption Studies and the product-lead briefing. Trained in qualitative interviewing; conducts sessions in English and, when asked, in Malay.
Farid Hassan
Runs First-Week Walkthrough Reviews. Keeps the diary prompts short and refuses to coach a new user through a tour they have already skipped.
Mei Ling Tan
Holds Abandoned-Feature Interviews. Writes the excerpts that product groups find hardest to hear, and checks consent twice before a name leaves the notebook.
How we work with a product group
We take on a small number of studies at a time so that recruitment in the Klang Valley does not thin out. A kickoff locks the feature list; we will cut it if you arrive with twenty items. Observed sessions are recorded only with written consent. The brief is written in English for the person who owns the app, not for a press kit.
We do not instrument your product, design screens, or sit on your weekly stand-up. After the briefing we leave, unless you commission the next piece of fieldwork.
Malaysia, plainly
Most of the people we recruit work in English at the office and Malay at home, and they switch without ceremony. A reminder that fires during a family lunch in Gombak is a different event from a reminder that fires in a Petaling Jaya meeting room. We treat those hours as part of the study, not as noise around an “ideal user.”
If you want to know whether a study is even possible in your week, write from the contact page. We answer as ourselves, from this address, not from a queue.